Phase One is the company that produces one of the largest lines of medium format digital backs. They were pioneers in the production of Medium format digital products from the first scanning backs to their newest lineup the IQ series of backs. One of the marketing tools that Phase One uses is the “investment protection policy”, in a nutshell: From the Phase One website.
The program is simple
- Phase One / Schneider Kreuznach lens purchase is protected for 50% of original purchase price for 12 months*
- Phase One camera body purchase is protected for 50% of original purchase price for 12 months*
- Phase One digital back purchase is protected for 90% of original purchase price for 12 months*
Until about 6 days ago, the period of time for the digital back “investment protection” was 18 months instead of 12. Just recently Phase One changed this time frame and shortened it by 6 months. I was surprised to find out that both of the dealer contacts I work with were not aware of this change. The change of time frame concerned me since I am considering yet another upgrade, this time to the IQ260. Depending on you interpret the “original purchase price”, I would have qualified 90% of the original purchase price of my IQ160 towards a IQ260. The real question here is, what is the purchase price? [Read more…]
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